Friday, May 22, 2020
# 8 Case Study Edward is a 27 year old, single, African American male. Edward is in the army reserve, and was deployed to Afghanistan for 9 months. His company was stationed to an Air force base where Afghanis were imprisoned for terroristic crimes. He states that because the Air force base had lots of expensive military equipment and planes, the Afghanis attempted to bomb the base regularly in hope of causing the United States monetary loss, and casualties. When the bombs would go off, Edward and the rest of the soldiers had to go into underground bunkers. This was late night or early morning. Edward said that when he first arrived in Afghanistan, he witness a plane crash near the base. He said that it was very frightening even though itÃ¢â¬ ¦show more contentÃ¢â¬ ¦He states that he is also frustrated because he is a time conscious person. He does not like to be late. PYCL 660 SAMPLE BLANK TREATMENT PLAN Client Name: Edward Smith Date: August 13, 2015_______ I. Problem/Concern/Issue: Edward is not able to sleep at night because he always feels anxious at bed time. He is not getting much sleep and does not want to over sleep and be late for his new job. __________________________________________________ Goal #1 / Expected Achievement Date: August13 Ã¢â¬â August 23, 2015_________ A1. Objective #1: __The client will identify his thought pattern as his bed time approaches. _____________________________________________________ A1a. Intervention or Modality #1:_The client will journal his feelings each night to identify the source of his anxiousness.____________________________________ A2. Objective #2: _The client will explore and discuss ideas that he has recorded in his journal._______________________________________________________________ A2a. Intervention or Modality #2:__The client will attend therapy sessions for CBT once a week to identify the thoughts they he has around bed time that is causing him to not sleep properly._________________________________________________________ A. Goal #2 / Expected Achievement Date:_ _August 13, 2015______________________ B1. Objective #1:__To sleep at night. _______________________________________ B1a. Intervention or Modality
Sunday, May 10, 2020
Ã¢â¬Å"The American Dream is a term that is often used but also often misunderstood. It isnÃ¢â¬â¢t really about becoming rich or famous. It is about things much simpler and more fundamental than that.Ã¢â¬ (Ã¢â¬Å"American Dream QuotesÃ¢â¬ ). The American dream: a shining example to all peoples of what true success should be. Or is it? Americans will agree that since itÃ¢â¬â¢s conception, the American dream has changed dramatically. However, whether or not the dream has changed for the better is a matter of opinion. In order to discover more information about the American dream, itÃ¢â¬â¢s origins, and the state it is in today, I researched in depth the basic principals of the dream, and compared it to my own. Originating with the signing of the Declaration of IndependenceÃ¢â¬ ¦show more contentÃ¢â¬ ¦Alexis observed that in this newly founded country with loads of potential land, there were no boundaries or preset rules that prevented itÃ¢â¬â¢s people from fulfilling the ir dreams; additionally, there was no monarchy or higher class that struggled with or ruled over the individual, giving way to peopleÃ¢â¬â¢s own pursuits. It is this spirit, the spirit of democracy, which Americans thrive on, and what gives them the energy and potential to achieve whatever they may. It was not until 1931 that James Truslow Adams, an American historian and writer, officially coined the term Ã¢â¬Å"The American DreamÃ¢â¬ in his novel The Epic of America. Adams believed that Ã¢â¬Å"The American Dream is that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement. ( . . . ) It is not a dream of motor cars and high wages merely, but a dream of social order in which each man and each woman shall be able to attain to the fullest stature of which they are innately capable, and be recognized by others for what they are, regardless of the fortuitous circumstances of birth or positio n.Ã¢â¬ (James Truslow Adams QuotesÃ¢â¬ ). In other words, James Adams believed that the only requirement to achieve the American dream was that the individual succeed to their fullest extent possible. However, today the American dream seems far off of what it wasShow MoreRelatedF. Scott Fitzgerald s The Great Gatsby Essay1490 Words Ã |Ã 6 Pagesof the American Dream. However, upon deeper of his character has yielded that there are aspects of Jay Gatsby that call into question his so called success. As a result, I have concluded that F.Scott FitzgeraldÃ¢â¬â¢s novel, although still displays the overarching theme that is the American Dream it, in fact, portrays Ã¢â¬ËThe disintegration of the American dreamÃ¢â¬â¢ through the character that is Jay Gatsby. The American Dream is the ideal by which equality of opportunity is available to any American, regardlessRead MoreEssay on The Great Gatsby: American Dream or American Nightmare?1739 Words Ã |Ã 7 PagesFitzgerald, The Great Gatsby The American Dream, a long standing ideal embodies the hope that one can achieve financial success, political power, and everlasting love through dedication and hard work. During the Roaring 20s, people in America put up facades to mask who they truly were. In The Great Gatsby, Fitzgerald conveys that the American Dream is simply an illusion, that is idealist and unreal. In the novel, Gatsby, a wealthy socialite pursues his dream, Daisy. In the process of pursuing DaisyRead MoreEffects on the American Dream, Both Positive and Negative Essay example1019 Words Ã |Ã 5 PagesEffects on the American Dream, Both Positive and Negative The editors of Forbes called on these writers: James Q. Wilson, Katherine Newman, Robert Reich, Gertrude Himmelfarb, Natwar M. Gandhi, and Charles Derber. To answer this following question: If things are so good, why do we feel so bad? The American Dream has both positive and negative effects on the country, but in the end people will ultimately create their own fates. There are many positive effects that the American Dream has such immigrantRead MoreAnalysis Of Walt Whitman s Crossing Brooklyn Ferry 1271 Words Ã |Ã 6 PagesThe American Dream establishes a journey to achieve a goal in order to start a new life. In Ã¢â¬Å"Crossing Brooklyn FerryÃ¢â¬ by Walt Whitman, Walt Whitman illustrates the arrival to endorse a connection with the American future. Therefore, Walt Whitman conveys the experience of arrival using images to highlight the steps to reach the American Dream. As a result, the experience of arrival introduces a similar goal people are trying to achieve, which connects one another. Nevertheless, the people arrivingRead MoreSummary Of The American Dream 1216 Words Ã |Ã 5 Pageslepsig English IV 31 March 2015 The American dream Its a beautiful warm sunday morning and Im sitting in the porch of my house everything is quiet, my wife and my three kids still sleeping, every thing around peaceful because the house is in the middle of 5 acres of land. Thats what i think of when i hear the term the Ã¢â¬Å"American dreamÃ¢â¬ and for most americans thats what their goal is Ã¢â¬Å"a set of ideals in which freedom includes the opportunityRead MoreLangston Hughes And The Harlem Renaissance1476 Words Ã |Ã 6 Pageswriters and musicians are still influenced by these peopleÃ¢â¬â¢s work published over 80 years ago. To sum it up, the Harlem Renaissance was a cultural movement of African-Americans, that popularized African-American culture, and brought it to the public eye. Also, the Harlem Renaissance brought attention to the struggles of African-Americans through art, poems, songs, books, plays, and movies. One of the writers who accomplished these goals was the one and only, Langston Hughes. Langston Hughes experiencedRead MoreAmerican Dream A Biological Impossibility, Neuroscientist Says1402 Words Ã |Ã 6 PagesThe American dream has lurked over its people with open, forgiving, and promising arms. It served as a beacon for all who wanted to escape their indigenous lives, and seek refuge in a place where opportunity and hope ran rampant. The beacon that was once brightly lit for the world and its inhabitants to gaze in awe at, has since been dimmed by the very people that kneel beneath it. Their absolute, immediate fulfillment of this dream damaged one of the internal foundations that made the country asRead More Great Gatsby: Fitzgeralds Criticism Of The American Dream Essay501 Words Ã |Ã 3 Pages Great Gatsby: Fitzgeralds Criticism of The American Dream The American Dream, as it arose in the Colonial period and developed in the nineteenth century, was based on the assumption that each person, no matter what his origins, could succeed in life on the sole basis of his or her own skill and effort. The dream was embodied in the ideal of the self-made man, just as it was embodied in Fitzgeralds own family by his grandfather, P. F. McQuillan. Fitzgeralds novel takes its place among other novelsRead MoreThe Gran Torino Film Presents This Dream As A Failure753 Words Ã |Ã 4 PagesAccording to Adams, the American dream is Ã¢â¬Å"a dream of social order in which each man and each woman shall be able to attain to the fullest stature of which they are innately capable, and be recognized by others for what they are, regardless of the fortuitous circumstances of birth or position. (qtd. in William) The Gran Torino film presents this dream as a failure. Since people moved from the Europe with the hope of finding a better life in the United States, the condition of life was not as expectedRead MoreThe American Dream is a recurrent theme in American literature, dating back to some of the earliest600 Words Ã |Ã 3 PagesThe American Dream is a recurrent theme in American literature, dating back to some of the earliest colonial writings. Benjamin Franklin, who is considered to be the epitome of the self-made man once said, Ã¢â¬Å" The Constitution only guarantees the American people the right to pursue happiness. You have to catch it yourselfÃ¢â¬ (Franklin). Furthermore it is the belief that every man, whatever his origins, may pursue and attain his chosen goals; whether they be political, financial or social. However, the
Wednesday, May 6, 2020
string(41) " as a musculus relaxant and anaesthetic\." Dirts or the Unobserved Earth that Nurtures Society 1. The Sumerians are considered the Ã¢â¬Å"inventors of agricultureÃ¢â¬ where they practiced intensive, year-around agribusiness. Intensive agriculture allowed unmanaged dirts to supply foods to workss in sums that related to the soilÃ¢â¬â¢s alimentary supply capacity. We will write a custom essay sample on Soils: The Unseen Earth that Nurtures Society or any similar topic only for you Order Now It produced large-scale cultivations of land where they besides practiced monocropping and organized irrigation. Mechanization and chemical fertilisers and pesticides are other factors to assist increase outputs in production. Intensive agribusiness allowed early civilisations to populate more sustainable lives. It allowed unmanaged dirts to supply foods to workss in sums related to the soilÃ¢â¬â¢s alimentary supply capacity. It besides aided in feeding larger populations from a smaller land base due to higher harvest outputs. A little labour force was needed in agribusiness along with needing to be mechanized. Due to this, the economic sciences improved when it was focused around a big, centralized production system. Because of intensive agribusiness, the Sumerians were able to make a excess of storable nutrient that enabled the population to settle in one topographic point, farther leting an accretion of extra merchandise. It flourished because they were able to specialise their labour force in the ways of agribusiness therefore taking to a greater population denseness. With a turning population, an addition in production was able to go on because intensive agriculture allowed higher harvest outputs to be produced from smaller land bases. The Sumerians finally over exploited their cedar woods in order to back up the initiation of their metropolis, Ur, during the Bronze Age. They created log transit in the rivers, which increased the salinization. Salinization is the 2nd largest cause of dirt debasement and due to salinization ; there was a progressive diminution in harvest outputs. Finally, this so led to the autumn of the Sumerians. Forests and Human Survival 10. The tundra is the least disturbed biome proved by its statistic of being disturbed by about.3 % by worlds. It proves to be a hard country to populate in because of its cold temperature and limited tree growing. Well-established workss can non last here because deep root systems are impossible to organize due to the bed of permafrost. Permafrost is the chief commanding factor as to why such small flora grows within this biome. The tundra contains blunt landscapes and dirt that is frozen for most of the twelvemonth. It is besides characterized by bare and bouldery land, doing trees hard to turn. All of the flora that is able to turn here are adapted to high air currents that invariably disturb the dirt. Plants are short and bunch together to defy the cold temperatures and are protected by the snow during the winter. Although workss are frequently ephemeral and little here, they can transport out photosynthesis at low temperatures and low visible radiation strengths. The turning sea sons are short and merely last between 50-60 yearss. Most workss reproduce by budding and division instead than by blooming. Turning big harvests would be hard within the tundra because of the tundraÃ¢â¬â¢s utmost clime. Agriculture is an of import portion to a turning civilisation and due to the tundraÃ¢â¬â¢s highly cold clime and unsustainable resources, it makes establishment hard. The tundra besides experiences small precipitation during the twelvemonth doing the clime seem desert-like. During the summer, the top bed of dirt thaws doing the land free and boggy. Besides, the bed of permafrost does non run excessively far below the surface hence, making lakes and fens on the surface. An unstable land does non back up lasting residences. Dead organic stuff serves as a beginning of foods, therefore supplying P and N. Biodiversity is low within the tundra while besides incorporating low population Numberss of the animate beings that do live here. The big mammals frequently migrate or hibernate so nutrient beginnings are non wholly consistent. During the long winters, mammals that hibernate would turn out to supply a nutrient deficit to dwellers that tried to populate here. Because a personÃ¢â¬â¢s chief beginning for meat migrates, this would coerce the household to go mobile as good merely like the Laplanders that lived in this part. Seal meat is an option, but it does non make a balanced diet. Humans would hold to look to kelp or other workss for farther nutrition. Due to these grounds, the tundra proves to be more of an utmost environment that makes it difficult for human endurance. Ecological Constraints in Torrid zones 1. Tropical woods are located between the Tropic of Cancer and Tropic of Capricorn and are characterized by the mean air temperature being above 75 grades Fahrenheit. Almost all tropical woods lie near the equator. Tropical woods are besides really damp and can be hurt if they receive well less sums of rainfall. These woods are known to incorporate high biodiversity, hapless dirts and workss that are toxic due to their defensive chemicals. Although tropical woods contain high biodiversity in workss and animate beings, they do non incorporate high Numberss in microbic biodiversity. Worlds are besides found to hold short life spans in these parts due to their exposure to disease. Yet, worlds are still able to pull out many resources from tropical woods that prove to be helpful in mundane stuffs. Latexes, resins, and medical specialties are common resources extracted from the woods every bit good as fibre, tannic acids and cork. Latexes that exist within bark are used as the treeÃ¢â¬â ¢s manner of defence against marauding insects. It is besides used in the production of masticating gum and some electrical insulating compounds. About a one-fourth of all the medical specialties people use comes from rainforest workss. The tubocurarine is a works that comes from a tropical vine that is known for its toxicant that can paralyse. Worlds have been able to pull out this plantÃ¢â¬â¢s toxicant in order to utilize for runing. It is besides known to be used in surgeries as a musculus relaxant and anaesthetic. You read "Soils: The Unseen Earth that Nurtures Society" in category "Essay examples" Quinine, from the Peruvian bark tree, is used to handle malaria. It is estimated that about 1,400 assortments of tropical workss are exploited medically and thought to be possible remedies for malignant neoplastic disease. Tropical woods house about half of the worldÃ¢â¬â¢s works and animate being species yet merely cover approximately 6 % of the EarthÃ¢â¬â¢s land surface. Some features of animate beings found in the wood are distinguishable forms with bright colourss, loud voices, and diets heavy on fruits. Insects make up the largest population of animate beings that live in the tropical woods. They include brilliantly coloured butterflies, mosquitoes, stick insects, and immense settlements of emmets. The Amazon river basin rain forest contains a wider assortment of works and carnal life than any other biome in the universe. Over 80 % of people live along the Amazon river and grow harvests in these countries. The river provides all human endurance demands such as H2O for imbibing, bathing, rinsing and even their bathroom. Folktales such as the Pink Dolphin is popular amongst the people who live by the Amazon river that says Botos, or the Pink Dolphins, turn into fine-looking work forces and come onto shore to infuse adult females in order to explicate why the pregnant adult female has no hubby. The Amazon riverÃ¢â¬â¢s H2O degrees rise approximately one time a twelvemonth to every bit much as 24 pess. The people populating on the AmazonÃ¢â¬â¢s shore have adapted by constructing their house on piles in order to suit to the lifting H2O degrees. The implosion therapy of the river helps to scatter seeds and go around different species of fish. Large fish frequently acquire stranded in lakes when the H2O recedes and communities have learned to pull off these lakes as a beginning of nutrient. Some of the bi g fish that acquire caught is the Pirarucu. It is the largest fresh H2O fish in the universe that can make lengths of 15 pess. It has shrunk in size from the past due to take down food degrees. The dwellers that live along the Amazon river are in the Riparian zone, which is the country right following to the river. It contains the most productive dirts and is dependent on river implosion therapy for cycling. The Riparian zone contrasts with non inundation field dirts because they contain high Numberss in clay and high Numberss in toxic elements as good. The trees within tropical woods prove to be alone every bit good. Their huge tallness and consecutive short pantss characterize many trees. Their short pantss do non ramify out for 100 pess or more because subdivisions are non able to last below the canopy where there is small sunlight. A bulk of the trees have smooth and thin bark because of the warm temperatures, there is no demand to protect themselves from H2O loss or freezing temperatures. Their smooth bark makes them resistant to air plants and works parasites to attach themselves to their short pantss. The trees physically look instead similar and can merely be characterized by their budding flowers. A tropical wood contains beds which are identified as the emergent, upper canopy, understory and forest floor.Emergent trees are characterized by being spaced widely apart with umbrella-shaped canopies that grow above the forest. They tend to hold little, pointed foliages because of their exposure to dry air currents. Some species of emergent trees lose their foliages during the brief dry season in monsoon rain forests. These elephantine trees have straight, smooth short pantss with few subdivisions. Their root system is really shallow, so in order to back up their size they grow buttresses that can distribute out to a distance of 30 pess. These buttresses relieve force per unit area and weight to the outer subdivisions. The upper canopy of 60 to 130 pes trees is the most open to sunlight. Due to this, it causes big sums of shadiness to the beds below it. Most of the rain forest Ã¢â¬Ës animate beings live in the upper canopy. The readily available nutrient beginnings lay within the upper canopy so animate beings barely have to travel down to the forest floor. The sloth, an animate being that lives in the upper canopy, merely makes it manner down to the forest floor one time a hebdomad as a bathroom trip. The foliages in the upper canopy contain trickle spouts that allow rain to run off. This helps keeps the foliages dry and prevents cast and mold from organizing in this humid environment. The following bed is the understory. The trees that live in this bed are around 60 pess tall. The understory is usually place to the short pantss of trees, bushs, little trees and other workss. The humidness found at this degree is really high due to small air motion. Because the upper canopy creates a batch of shadiness to the beds below, this degree receives really small sunshine and is invariably in the shadiness. Due to this, it is hard for big flora to turn here. The forest floor is usually wholly shaded. On the floor, few shrubs or workss grow here because of the deficiency of sunshine. Studies show that approximately less than 1 % of the sunshine that hits the upper canopy reaches the forest floor. Small flora grows here because the top bed of dirt is really thin and hapless in foods. Debris falls from the upper canopies onto the floor that serves as foods for decomposers such as worms, Fungis and other decomposers. At the forest floor, the humidness is really high due to even less air motion but it besides helps to interrupt down dust on the forest floor. The treeÃ¢â¬â¢s shallow roots besides absorb the organic affair from the dust. The air beneath the lower canopy is really humid due to miss of air motion and the upper canopy barricading the sunÃ¢â¬â¢s rays. The trees give off H2O through pores in their bole through a procedure of transpiration which accounts for about half of the forestsÃ¢â¬â¢ precipitation. Due to the forestsÃ¢â¬â¢ high precipitation rate, workss have adapted foliages that shed H2O reasonably rapidly so they are non weighed down by the H2O and interruption. Besides, in order to absorb every bit much sunshine as possible, the foliages are wide and really big in the understory. Some trees are even found to hold chaffs that turn with the motion of the Sun in order to absorb every bit much sunshine as possible. In contrast with the lower degrees of the forest, in the upper canopies, where the foliages are exposed to much of the sunshine, they have adapted to be little and dark in order to cut down H2O loss. Dominant species do non be in tropical rain forests. This biodiversity and separation of the species enables them to be less vulnerable to mass taint and prevent die-off from disease or insect infestation. Animals depend on the turning seasons of the blooming and fruiting of rain forest workss in order to provide them with a year-around beginning of nutrient. Forest and Human Development Index 1. The Human Development Index measured a countryÃ¢â¬â¢s development by uniting indexs of life anticipation, educational attainment and income into a composite homo development index. The Human Development Index created a frame for both societal and economic development. The HDI sets a lower limit and a maximal for each dimension, called goalposts, and so shows where each state stands in relation to these goalposts, expressed as a value between 0 and 1. A high HDI addition human ability to accommodate to alter and increase human resilience. High HDI states are by and large exceeding on instruction, wealth and their economic system. They normally exist within medium climates instead than extreme climes because they are excessively difficult to populate in. Norway was voted # 1 in HDI, or the best topographic point to populate. 37 % of its woods cover entire land country. Hong Kong was voted # 21 in HDI with a 17 % wood screen. The United States was voted # 12 in HDI and had 28 % woo d screen. The wood to set down distribution within the United States is equal to its distribution globally whereas land used for nutrient production is more than two times higher than what it is globaly. By and large, states with a high HDI have nice per centum in wood covering their entire land country yet high HDI have lower forest screen than average HDIs. Some myths include that high populations correlate to unsustainable picks made by its population yet it is non population denseness that determines this, but picks. A sustainability myth such as high population densenesss equates to unsustainable picks states that states with high populations are more likely overexploit their resources. This is non needfully true because the myth fails to admit that it is instead the picks a society makes on how it consumes its resources. States with high development rankings have differing population densenesss that donÃ¢â¬â¢t correlate to their sustainability patterns. Netherlands has one o f the highest population densenesss with 393 n/km2while Sweden merely has 20 n/km2. Yet both are ranked high in development. Surveies show that less labour in agribusiness or forestry or the more labour in service industries produces a higher HDI rank. In order to expose traditional ways of judging how good a state is making, the Human Development Index efforts to make a simple composite step of human development in order to convert the populace, faculty members, and policy-makers that they can and should measure development non merely by economic progresss but besides betterments in human wellbeing. Other histories that were believed to be taken into consideration when finding a countryÃ¢â¬â¢s wellbeing is by analysing the other capablenesss cardinal to a fulfilling life that include the ability to take part in the determinations that affect oneÃ¢â¬â¢s life, to hold control over oneÃ¢â¬â¢s life environment, to bask freedom from force, to hold otherÃ¢â¬â¢s regard, and to loosen up and merely hold merriment. Health, instruction and income are the chief three make up oneÃ¢â¬â¢s minding factors to a countryÃ¢â¬â¢s HDI because they are universally valued around the universe and mensurable indexs. Health proves to be one of the most of import indexs people possess to be alive. Peoples are concerned with holding to avoid premature decease by disease or hurt and to populate in a healthy environment, to keep a healthy life style, and to achieve the highest possible criterion of physical and mental wellness. Education is indispensable in order to make single freedom, self-government, and autonomy. Income is indispensable to run intoing basic demands like nutrient and shelter. Importantly, income straight or indirectly ties the other cardinal factors together such as a nice instruction ; safe, clean life ; and individualisation. Plants Cited Michael G. Ã¢â¬Å"Tropical Rainforest.Ã¢â¬ 2001. Web: hypertext transfer protocol: //www.blueplanetbiomes.org/rainforest.htm Ã¢â¬Å"The Tundra BiomeÃ¢â¬ . Web: hypertext transfer protocol: //www.ucmp.berkeley.edu/glossary/gloss5/biome/tundra.html United Nations Development Programme. Human Development Reports: Ã¢â¬Å"Human Development Index.Ã¢â¬ Web: hypertext transfer protocol: //hdr.undp.org/en/statistics/hdi Measure of America: Ã¢â¬Å"Human Development.Ã¢â¬ 2014. Web: hypertext transfer protocol: //www.measureofamerica.org/human-development/ How to cite Soils: The Unseen Earth that Nurtures Society, Essay examples
Thursday, April 30, 2020
Nestle a Brief History of the Marketing Strategies of the First Multinational Company in the Ottoman Empire free essay sample
Nestle: A Brief History of the Marketing Strategies of the First Multinational Company in the Ottoman Empire Abstract It can be argued that private companies accelerated the integration of the late Ottoman Empire with the capitalist world economy. Western companies shaped not only the Ottoman economy but also its social and cultural environments. Modern marketing was one of the most important instruments in this process. This article investigatesÃ¢â¬âvia a brief historical survey of the marketing activities of Nestle in the Ottoman Empire between the years 1870 and 1921Ã¢â¬âthe interaction between Western firms and consumers. The article explores how Nestle gained access to the urban Ottoman market and the methods it used for attracting the Ottoman consumer. NestleÃ¢â¬â¢s sales efforts show that it had to adjust its strategies to local realities through a process of learning, adapting, and using the specific characteristics of its host society to be successful. Strategy Nestle describes itself as a food, nutrition, health, and wellness company. We will write a custom essay sample on Nestle: a Brief History of the Marketing Strategies of the First Multinational Company in the Ottoman Empire or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Recently they created Nestle Nutrition, a global business organization designed to strengthen the focus on their core nutrition business. They believe strengthening their leadership in this market is the key element of their corporate strategy. This market is characterized as one in which the consumerÃ¢â¬â¢s primary motivation for a purchase is the claims made by the product based on nutritional content. In order to reinforce their competitive advantage in this area, Nestle created Nestle Nutrition as an autonomous global business unit within the organization, and charged it with the operational and profit and loss responsibility for the claim-based business of Infant Nutrition, HealthCare Nutrition, and Performance Nutrition. This unit aims to deliver superior business performance by offering consumers trusted, science based nutrition products and services. The Corporate Wellness Unit was designed to integrate nutritional value-added in their food and beverage businesses. This unit will drive the nutrition, health and wellness organization across all their food and beverage businesses. It encompasses a major communication effort, both internally and externally, and strives to closely align NestleÃ¢â¬â¢s scientific and RD expertise with consumer benefits. This unit is responsible for coordinating horizontal, cross-business projects that address current customer concerns as well as anticipating future consumer trends. International Strategy Nestle is a global organization. Knowing this, it is not surprising that international strategy is at the heart of their competitive focus. NestleÃ¢â¬â¢s competitive strategies are associated mainly with foreign direct investment in dairy and other food businesses. Nestle aims to balance sales between low risk but low growth countries of the developed world and high risk and potentially high growth markets of Africa and Latin America. Nestle recognizes the profitability possibilities in these high-risk countries, but pledges not to take unnecessary risks for the sake of growth. This process of hedging keeps growth steady and shareholders happy. When operating in a developed market, Nestle strives to grow and gain economies of scale through foreign direct investment in big companies. Recently, Nestle licensed the LC1 brand to Muller (a large German dairy producer) in Germany and Austria. In the developing markets, Nestle grows by manipulating ingredients or processing technology for local conditions, and employ the appropriate brand. For example, in many European countries most chilled dairy products contain sometimes two to three times the fat content of American Nestle products and are released under the Sveltesse brand name. Another strategy that has been successful for Nestle involves striking strategic partnerships with other large companies. In the early 1990s, Nestle entered into an alliance with Coca Cola in ready-to-drink teas and coffees in order to benefit from Coca ColaÃ¢â¬â¢s worldwide bottling system and expertise in prepared beverages. European and American food markets are seen by Nestle to be flat and fiercely competitive. Therefore, Nestle is setting is sights on new markets and new business for growth. In Asia, NestleÃ¢â¬â¢s strategy has been to acquire local companies in order to form a group of autonomous regional managers who know more about the culture of the local markets than Americans or Europeans. NestleÃ¢â¬â¢s strong cash flow and comfortable debt-equity ratio leave it with ample muscle for takeovers. Recently, Nestle acquired Indofood, IndonesiaÃ¢â¬â¢s largest noodle producer. Their focus will be primarily on expanding sales in the Indonesian market, and in time will look to export Indonesian food products to other countries. Nestle has employed a wide-area strategy for Asia that involves producing different products in each country to supply the region with a given product from one country. For example, Nestle produces soy milk in Indonesia, coffee creamers in Thailand, soybean flour in Singapore, candy in Malaysia, and cereal in the Philippines, all for regional distribution. Submitted by:- Aniket Saraswat 500009199 BBA oilgas V Sem
Saturday, March 21, 2020
Directional Policy (GE Introduction The GE/McKinsey is a portfolio analysis model that was developed by the General Electric Company in (GE) in the 1960s (Afuah 2011). The model is used to draw a comparison between businesses in terms of their market attractiveness and competitive strengths.Advertising We will write a custom essay sample on Directional Policy (GE-McKinsey) Matrix specifically for you for only $16.05 $11/page Learn More This paper seeks to conduct a directional policy GE matrix analysis for Nintendo and Sony, the two biggest companies in the video gaming industry. The video gaming industry is mainly controlled by three competing firms (Sony, Nintendo and Microsoft) which are constantly trying to combine their talents and strong points, to mix and match their offerings and achieve higher profit margins. Analysis of market attractiveness using the porterÃ¢â¬â¢s five forces model The PorterÃ¢â¬â¢s five forces tool can be regarded to be a simple but nevertheless po werful tool that helps one to understand where power lies in any business situation (Nag, Hambrick, Chen 2007). It basically provides a framework of five forces that determine how profitable an industry is. The supplier power The video gaming industry utilizes hardware, software and other accessories to run. Some of these components such as game consoles and software are developed by the companies but many others are also provided by third party companies. More than 80% of the products marketed by Nintendo are sourced from third party providers (Mulcaster 2009). The companies also get hardware components from other suppliers. The graphics components for Nintendo are sourced from ATI, processors from IBM and batteries from Panasonic among others. Sony, being an established electronic company, makes many of the hardware components for itself. It however acquires some accessories such as processors and graphic components from third party providers (Jonson Scholes 2008). All these sup pliers have some power but as of now, the power is in the hands of Nintendo, Sony and other leaders in the video gaming industry that can source these products from a variety of providers eager to ride on their success (Gamble Thompson 2010). Buyer Power The video gaming industry is very competitive. The major three companies are fighting for a bigger market share. Many strategies have been advanced but itÃ¢â¬â¢s apparent that the buyer has the power to drive prices down. The affordability of NintendoÃ¢â¬â¢s Wii saw other market players cutting their prices to compete (Afuah 2011).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The buyer power has also seen an innovation and technology race by the top three companies in the Video game industry. The companyÃ¢â¬â¢s are constantly enhancing the capabilities of their products in order to attract more sales. Video gaming belong s to the larger entertainment industry. These companies must also fight to keep their share in the entertainment industry. The industry produces non essential products which have to appeal to the consumer for consideration. Thus as far as the video gaming industry is concerned the customer has more power than the company. Competitive rivalry As described above, there is no one company in the video gaming industry that has absolute power. The industry has a very healthy competition that benefits the consumer. Market performance by any of the three companies depends on how their gaming devices appeal to the consumer (Jonson Scholes 2008). Competition has shifted away from scrambling for the video game market dominated by adolescents, hardcore gamers to expanding the age bracket and getting more casual gamers on board. In the last decade the competition is very strong among the top three companies whose products are more similar. However, Nintendo is currently leading through its inno vative and pricing strategies. Threat of substitution In the Video gaming industry, the threat of substitution is always present. Video gaming is a form of entertainment which can easily be substituted by other forms of entertainment. The threat of substitution also exists within the industry due to the various ranges of products provided. If the customers can get the same satisfaction with a different product they will go for it (Gamble Thompson 2010). There are different segments designed for different gaming experiences which can attract a significant amount of substitution within the industry. The three dominant companies have been outdoing each other with newer innovative strategies and adoption of newer technologies (Afuah 2011). Threat of new entry The threat of new entry is always present in the Video gaming industry. Nintendo had been a market leader for a long time since the 1980Ã¢â¬â¢s but its fortunes declined with the entry of SonyÃ¢â¬â¢s playStation. Therefore the threat of new entry is significant as long as newer technologies are still being developed. However the top three companies have now held tightly on the industry and this may pose a considerable challenge to any new entrants (Markides 1999).Advertising We will write a custom essay sample on Directional Policy (GE-McKinsey) Matrix specifically for you for only $16.05 $11/page Learn More Summary The video game industry is mostly affected by the technological changes which shape the needs of the consumers. The industry is also affected by the various forces within and outside the industry but the strongest forces are competitive and consumer powers. The video gaming industry can be described as being moderately attractive. Table1: Strategic business unitsÃ¢â¬â¢ (SBUs) strength analysis Product Market share Technology advancement/ Relative product quality Price Market segments Seventh generation consoles NintendoÃ¢â¬â¢s Wii 50% (Console segment) Does not support HDTV Simple, less intimidating Innovative controller Standard CD drive Motion sensors $250 Hard core gamers Casual gamers First time gamers All age groups SonyÃ¢â¬â¢s PS 3 23% (Console segment) HD blue ray drive 3.2 GHz microprocessor 60 GB hard drive High definition graphics Between $499 and $599 Hard core gamers Eighth generation handhelds Playstation Vita 20% (In the handheld segment) Blue tooth 3G Touch screen 512 RAM Up to 32 GB memory card 2 cameras $300 Hardcore gamers Casual gamers Nintendo 3DS 70% (in handheld devices segment) Innovative user interface Dual screen LCD touch screen Microphone Wifi capability Autostereopscopic 3D 2 cameras $249 Hardcore gamers Teenage gamers Table2: The GE/McKinsey Matrix for Nintendo and Sony Competitive Strength Market Attractiveness High Medium Low High Nintendo Wii Nintendo 3DS Medium Playstation vita Playstation3 Low Conclusions and recommendations This paper sought to conduct a directiona l policy GE matrix analysis for Nintendo and Sony, the two biggest companies in the video gaming industry. The directional policy matrix has helped establish that the video game products (both handheld and console segments) manufactured and marketed by Nintendo have a larger market share compared to those produced by and marketed Sony (Moncrief 2004). Nintendo video game devices are simpler, less sophisticated but innovative. For instance, the Wii was a success due to its redesigned and unique controllers that seem to naturalize the gaming experience (Gamble Thompson 2010). The addition of motion sensitivity sensors and ports to facilitate more add-ons was a winning strategy for Nintendo (Liebeskind 2003). The company should however ensure that the quality of their products is not compromised. For instance, the poor graphics and lack of a standard DVD rom on the Wii cost significant jitters from the industry analysts. This implies that a significant number of consumers who preferre d better displays were left out. The company should therefore come up with ways of ensuring that up to date technologies are adopted without inflating the costs. On the other hand the video gaming devices produced by Sony have high capabilities as they use advanced technology. This means that Sony has to sell its products at higher costs in order to make profits compared to Nintendo. The sophisticated nature of its video game products also limits their use to hardcore gamers only (Mulcaster 2009).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company should therefore follow in NintendoÃ¢â¬â¢s footsteps and produce innovative video game devices that will appeal to casual and first time gamers. The company should also rethink on its quality strategy as it is resulting into marginally higher prices that are not going down well with the consumers. As a corrective measure, Sony should adopt a cost cutting strategy. Such a strategy can implemented through spreading of the fixed costs on a variety of units to lower the cost of production (Jonson Scholes 2008). References Afuah, A 2011. Strategic innovation: New Game Strategies for Competitive Advantage,Ã University of Michigan, Michigan. Gamble, J Thompson, A 2010. Essentials of Strategic Management,Ã University of Alabama Alabama. Jonson, G Scholes, K 2008. Explorig Corporate Strategy, Prentice Hall, Essex. Liebeskind, J. 2003. Knowledge Strategy and the theory of the firm, StrategicÃ Management Journal, vol.11, pp. 345-356. Markides, C 1999. A dyamic view of st rategy Slan Management Review , vol.40, pp. 55-63. Moncrief, J 2004. Is strategy making a difference, Long Range Planning reveiw , Vol.32 no.2, pp. 273- 276. Mulcaster, W 2009. Three Strategic Frameworks, Business Strategy Series , vol.10 no.1, pp. 68-78. Nag, R, Hambrick, D, Chen M. 2007. What is strategic management, really? Inductive derivation of the Consensus definition field, Strategic ManagementÃ Journal , vol.28 no. 9, pp. 935- 955.
Wednesday, March 4, 2020
The Anatomy Of Corn If you are reading this, corn has touched your life in some way. We eat corn, animals eat corn, cars eat corn (well, it can be used as a biofuel), and we even can eat corn out of a container made from corn (think: bioplastics). It is projected that the U.S. corn yield will reach over 14 billion bushels. However, what do you know about the corn plant itself? Did you, for example, know that corn is a grass and not a vegetable? The Seed: The Beginnings Of The Corn Plant Look at a corn cob - you will see the seeds! The kernels that you eat can also be used as the seed source to start new plants. Dont worry; the corn kernels that you eat wont grow in your stomach. Specific corn plants are set aside to provide seed. Corn Growth Stages The corn plants growth stages are broken down into vegetative and reproductive stages. The vegetative growth stages are VE (emergence of the plant), V1 (first fully expanded leaf), V2 (second fully expanded leaf), etc. up to however many leaves appear. The last stage is called VT, referring to when the tassel fully emerges.The reproductive stages are noted as R1 through R6. R1 refers to when the corn silks are first visible outside the husks and pollination occurs. (This process will be explained more fully later in the article.) During the other stages, the kernels are developing. At the final (R6) stage, the kernels have reached their maximum dry weight. Seedlings are dependent on kernel reserves up until about the V3 leaf stage when they become dependent on the roots to take up nutrients. Corn Roots Corn plants are unusual in that they have two distinct sets of roots: regular roots, called seminal roots; and nodal roots, which are above the seminal roots and develop from the plant nodes. The seminal root system includes the plants radicle (the first root emerging from the seed). These roots are responsible for taking up water and nutrients, and for anchoring the plant.The second root system, the nodal roots, is formed about an inch or so below the soil surface, but above the seminal roots. The nodal roots are formed at the base of the coleoptile, which is the primary stem that emerges from the ground. The nodal roots are visible by the V2 stage of development. The seminal roots are important to the survival of the seedling, and damage can delay emergence and stunt development. This is because the corn plant depends on the nutrients present in the seed until the nodal roots are developed. As soon as the coleoptile emerges from the soil, the seminal roots cease to grow. Nodal roots that form above the ground are called brace roots, but they function similarly to the nodal roots below the ground. Sometimes brace roots actually penetrate the soil and take up water and nutrients. These roots may be needed for water uptake in some cases, as the crown of a young corn plant is only about 3/4 below the soil surface! Therefore, corn can be vulnerable to dry soil conditions as they dont have a deep root system. Corn Stalk And Leaves Corn grows on a single stem called a stalk. Stalks can grow up to ten feet tall. The plants leaves emerge from the stalk. A single corn stalk can hold between 16 and 22 leaves. The leaves wrap around the stalk, rather than having a stem. The part of the leaf that wraps around the stem is called the node. Corn Reproductive Structures: The Tassel, Flowers, and Ears The tassel and the corn ears are responsible for reproduction and formation of the corn kernels. The tassel is the male part of the plant, which emerges from the top of the plant after all of the leaves have developed. Many male flowers are on the tassel. The male flowers release pollen grains which contain the male reproductive cells. The female flowers develop into the corns ears, which contain the kernels. The ears contain the female eggs, which sit on the corn cob. Silks - long strands of silky material - grow from each egg and emerge from the top of the ear. Pollination occurs when pollen is carried from the tassels to the exposed silks on the ear of corn, which is the female flower on the plant. The male reproductive cell goes down to the female egg contained within the ear and fertilizes it. Each strand of fertilized silk develops into a kernel. The kernels are arranged on the cob in 16 rows. Each ear of corn averages about 800 kernels. And, as you learned in the first section of this article, each kernel can potentially become a new plant!
Monday, February 17, 2020
Economics Of Industry - Essay Example Some of the factors which can define the decision making process of whether to buy or outsource also depend upon the agency relationship. Bergmann and Friedl (2008) are of the view that since managers have the private information regarding the projects therefore they intend to exert "unobservable levels of different kinds of effort in order to increase the feasibility of successfully completing the project in terms of meeting product specifications." (Bergmann and Friedl). This paper will attempt to present a comprehensive analysis of the above factors and their impact on the decision making process of whether to buy or outsource. Further, this work will also attempt to present what remedies may be available to address such problems in terms of agency cost. To make or buy is one of the fundamental dilemmas faced by the modern organizations as increasing competition and globalization is forcing organizations to re-evaluate their strategies as well as processes and technologies to better position themselves onto the competitive landscape. As discussed above that the decision to make or buy depends largely upon whether the organization is willing to refocus its strengths on exploiting its core competencies and outsource some of the activities which do not probably fall under the domain of their specialty therefore instead of developing weaknesses into strengths, organizations often consider to focus on their strengths. Secondly, lack of internal resources such as manpower, technology, economies of scales etc may force organizations to decide on buying rather than producing in house. Thirdly, cost reduction is another critical element which contributes in deciding whether to buy or make because due to lack expertise, lack of resources, org anizations may find it expensive to produce in house and rather focus on outsourcing. However, despite all these factors, there are some other critical elements which contribute to that decision making process. As discussed above that uncertainty is one of the key elements which differentiate the labor markets therefore both internal as well as external factors heavily influence the decision making process of make or buy. Internal organizational factors such as agency relationships as well as adverse selection involve the management of the firms however; uncertainty and asymmetric information may be internal as well as external in nature. Agency Relationship Diversification is one of the reasons why managers often decide to make investments so that the risk could be easily distributed across the different products as well as markets. It is also because of this reason that the managers often have to decide whether to initiate that diversification process by producing that product or procuring that machinery in-house or outsource them. However, Denis et al (1997) are of the view that there is a negative relationship between the diversification and the managerial equity ownership. (Denis, Denis and Sarin) This fact also points towards the tendency of the managers to perform in ways which create a sort of value reducing diversification for firms. Therefore taking an analogy from this fact, it can easily be inferred that while making